Mobux transforms to Spiral Global

29 12 2008

From the birthplace of mobux, comes Spiral a portfolio of brilliant business units, pioneering branded solutions in the digital space.

The details…

Since its inception in 2005, mobux has opened its doors to many talented people, been embraced by an enviable portfolio of exceptional Australian brands and delivered tremendous, bleeding-edge digital campaigns.

This success, evolution and dynamic growth has resulted in a necessary change in our structure and scale.

It is, with great pleasure that we announce the creation of a new, uniquely-divisionalised business called Spiral.

Spiral Media – the only media business enabling brands to connect in the most relevant ways with the users of Facebook, MySpace, smsfun.com.au and mobux.com.au.

Spiral Digital – the only digital business built upon the solutions we have created for our own digital assets. From digital acquisition and retention programs through to basic, tactical promotional micro-sites Spiral can we create, design, develop and deliver.

Spiral Lab – our R&D and innovations business, which includes our consumer brand mobux.com.au and our own portfolio of social applications and other digital assets.

From henceforth, we shall be known as Spiral! We hope that this change will be of great benefit to you, as we continue our journey into the Digital Space…


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