Twitter Reaches 200 Million Tweets A Day, But How Many Come From Bots?
Lies, damned lies and statistics… Twitter talks about “tweets” as a measurement but who’s actually doing all this tweeting?
I find this to be part of the inherent problem with Twitter – the API has been let ‘run wild’ with spammy usage since the beginning. As much as developers bemoan Facebook for changing the platform and messaging rules, there may be some method in the madness!
How Amtrak doubled their Twitter followers with Promoted Accounts
http://www.simplyzesty.com/twitter/how-amtrak-doubled-their-twitter-followers-with-promoted-accounts
This article from Lauren Fisher (one of my favourite bloggers) really cuts to the chase with Twitter – a chase for followers using a ‘paid for’ model leaves an engagement vacuum. The same thing happens on Facebook with those nasty ‘pay per like’ campaigns. It’s positioned as a ‘safe approach’ to marketing on social as you can see an obvious performance indicator of ‘likes’ increase directly with every dollar spent.
The problem is that this approach to growing a fan base is kind of like printing your own university degree after you bought it. You just haven’t earned it yet (baby)! There is not any real use of the social platform here, it’s simply a hollow KPI – a ghost-town waiting to happen.
Why? As the thousands of fake fans post their spam to your page, real customers with real points of view are being drowned out or ignored.
oh, one more piece of Twitter love this week…
Biz Stone’s Departure Leaves No Full-time Founder at Twitter
Could this be Twitter’s MySpace moment? I’m guessing yes.
MOBILE:
Native Applications are Dead, Long Live Native Applications
We have been talking about in browser mobile app development for a while and this is a great article that opens up the conversation further looking at what other developers doing with tools like PhoneGap. Very interesting reading to understand the space.
Apple’s iPad contributes 89% of global tablet traffic
If you were thinking of optimizing your mobile web experience for any other tablets… well, don’t.
SOCIAL:
Social Media Statistics Australia for June 2011
Blogs are still big – but the crazy thing is that they measure such a fragmented platform as a single unit – both for Blogspot and WordPress! If you take those out of the equation, there is a big jump from LinkedIn to YouTube.
Linked-in finally launch their API – has potential to be interesting…
The API itself looks a heck of a lot like Facebook… plugins, javascript and all.
LinkedIn To Leverage User Follows And Recommendations In New Social Ad Formats
More interesting LikedIn news.
Calculating the ROI of Social Media
News Corp. Bails Out on MySpace, Sells to Specific Media for $35 Million
One hell of a lesson for ‘bubble’ investors…
INNOVATION:
Why Brands We Know Partner With Startups That We Don’t
The case study of FourSquare and Pepsi.
Swiffy turns Flash animation in to HTML5
I’m loving that.
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Filed under: Industry Opinion, pixolut
