We’ve just pushed Lite Engine 2.2 live, with some great updates that will allow you to further customize your campaigns.
With the changes we’re implementing we’re improving the user experience, expanding the features and now giving you the opportunity to track the performance of your campaign better.
Lite Engine is our platform that lets you create branded content and interactive campaigns for Facebook. From exclusive fan content to promotions to custom applications – Lite Engine gives you the tools to create a custom experience suited to your exact needs. If you do want more info on the platform, please contact us
So on top of all the cool stuff you’re already used to, we’ve added a few nifty things:
- Customizing your newsfeed: Lite Engine generates a newsfeed once an entry has been successfully submitted, and in this 2.2 version you now have to opportunity to customize all levels of the newsfeed (so the title, caption, copy and visual). Absolutely tailored and therefore more engaging messaging and images.
- Custom Tracking: in addition to the standard reports that are already part of the Lite Engine platform (Hits to the tab, Completed form, Shared in newsfeed and Referred entry), we’ve now created the opportunity for Custom Tracking. This means you can define and track your own interactions in the applications. Great to be able to track certain actions that users take in competitions and/ games.
- Referral entries is another functionality we added, allowing you to reward participants in your campaigns with an extra entry in the competition if their friends enter. This mechanic is a great incentive for participants to share the competition with their friends, and will increase your participation rates. Of course this mechanic is only suitable for games of chance (ie sweepstakes) and not games of skill (ie 25 words)
- Email confirmations; you can now send email confirmation when entries are submitted which is a great way to follow up with extra, more detailed marketing content.
- Gallery options; this option can now be turned off (if desired), so that the gallery in a photo upload campaign is no longer visible.
Lite Engine 2.2 features are available today to customers that have beta access or have requested Pixolut to develop the skins. The SDK will be available for all subscribers to download on Monday, November 21.
If you want to know more about Lite Engine, this 2.2 update or what we’ve been up to, please get in touch:
Facebook: facebook.com/pixolut
Twitter: @Pixolut
Phone +61 2 8517 5080
